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The Use of Enterprise Social Networks
Božičová, Veronika ; Kubálková, Markéta (advisor) ; Topolová, Ivana (referee)
This thesis focuses on basic characteristic and level of use of selected social networks, with special concentration on enterprise social network Yammer. In the first part of this thesis social networks are generally introduced and basic terms like social network, enterprise social network are defined. Differences between social and enterprise social networks are described as well. Moreover, enterprise social network Yammer will be introduced along with benefits of its application and possible challenges that can be faced within the companies, which decided to implement this enterprise social network. In the following part of this thesis questionnaire survey focused on the use of social networks within the University of Economics in Prague will be conducted. The main aim of the thesis is to propose suggestions that might lead to increase the utilization of enterprise social network Yammer within the University of Economics in Prague.
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The issue of implementation of social networking in business practice
Uhlíř, Michal ; Basl, Josef (advisor) ; Fortinová, Jana (referee)
The aim of this paper is to provide insight into the issue of enterprise social networking (ESN), other collaborative tools , and instruments of social interaction that can facilitate users their individual work tasks as well as contribute to the overall increase in enterprise efficiency. Futhermore, it offer the familiarization with their available functions and features, robustness and simplicity, advantages and disadvantages. It also offers practical guidance for the implementation of enterprise social networks, or other instrument of enterprise social interaction and what to avoid. The entire paper is conceived to three parts that are logically linked. The first part is theoretical, which is discussed fundamental issues what are social networks about. The second part discussed the concept of corporate social networks, the issue of implementation and at the same time this paper shows the major products to the market. The third part is a survey which evaluate the use of social networking in business practice. The paper thus provides a comprehensive
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Enterprise Social Networks - Critical Success Factors
Šlahař, Dominik ; Gála, Libor (advisor) ; Feige, Tomáš (referee)
Diploma thesis Enterprise Social Networks - Critical Success Factors is, as its name sug-gests, deals with the area of Enterprise Social Networks, especially implementing into the businesses informatics. Since this is a relatively new technology, terminology, nor the prin-ciples aren't stabilize. That's why I choose target of this thesis to determine what critical factors leading to the success of the implementation Enterprise Social networks into the businesses informatics. These factors I gathered from available literature and published articles by foreign authors, and therefore it was necessary to verify the validity of these factors in the Czech market. The second target of this thesis was the categorization of Crit-ical Success Factors of implementing an Enterprise Social Networks by the Methodology for Adoption and Adaptation of Social Networks. To meet the first target I have to search available works on this topic. Gained Critical Suc-cess Factors I have, by using fusion through cluster analysis, merged into a unique clusters of Critical Success Factors. For them I have found out their relevance in Czech market us-ing questionnaire or interview. To meet the second target, I used the categorization of Enterprise Social Networks, which is described in the Methodology for Adoption and Adaptation of Social Networks. Indi-vidual clusters of Critical Success Factors I have assigned into specific categories using the paired comparisons. The result of this thesis is a collection of 20 unique Critical Success Factors that are accord-ing to the survey identified as relevant in terms of their impact on the success of implemen-tation Enterprise Social Networks into the business informatics. At the same time has been extended Methodology for Adoption and Adaptation of Social Networks by the point of Critical Success Factors view. Chapters 2, 3 and Chapter 4 have interpretative character. Their goals are to identify all the important concepts that appear in this thesis and classify them into context. The second part of Chapter 4 is devoted to research of Critical Success Factors of implementing Enter-prise Social Networks into the business informatics and merging them into unique clusters. Chapter 5 is devoted to verify the relevance of these clusters in the Czech market, and Chapter 6 provides categorization of verified clusters based on Methodology for Adoption and Adaptation of Social Networks.
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